Any business or company that desires to be profitable by attracting customers online, one of the online tools that take this significant role is the website. Even if you are not designing a website for your business, it is still necessary to take care of certain things that ensure your target audience; visitor or end user doesn’t encounter any trouble while they navigate the site.

The website must be designed in a way that it can deliver the complete brand experience. Here is a list of things that most websites skip.

Social media links

These days, there’s no denying how popular social media is and it is the easiest way to communicate with people. Recently, Facebook announced that there are more than 2 billion people actively posting and logging in on Facebook just to use their website. You have to take advantage of this medium to connect to a wider audience. You can integrate your website with your social media account using a social integration tool.

Call to Action

As soon as the visitor arrives at your website, they should be able to perform a “call to action.” You can use a link or a button with a label “Sign-Up” or “Call Us Now,” something that lets the user act immediately. These links or buttons must have the right appeal as well and will only pop out at the right time so that you won’t end up annoying your visitors.

Responsive Web Design

Most people today are accessing their social media accounts or websites through the use of their tablets or smartphones. This has rapidly increased since the year 2012. companies and marketers are now more focused on this particular platform wherein 58 percent of the companies have their own mobile marketing team.

Because of situations like those above, all the more it is important to have a responsive web design to gain more profitable customers. A website that is mobile friendly can get your business or company to compete with the competitors equally. This will also give your business the boost it needs to stay ahead.

Email marketing campaign

Many may think that this is an outdated method when it comes to staying in touch with the customers. However, email marketing can create wonders for the business when they are used in the right way. Putting an email subscription form provides you the ability in breaking through the mess of promoting your products and services to the audience that posse’s revenue-generating results. When it comes to choosing an email marketing software solution there are many to choose from all with different plans

Testimonials

This is like a word-of-mouth advertising, but done online. It has been the most credible way of promoting a business because they are recommended solely by someone who has experienced the product or service first hand. A section of your company’s website must contain comments or remarks coming from customers that you have served previously with your products or services. This way, you will gain the trust of your customers and potential ones as well.